Everyone wants to be the next Warren Buffett. I'm here to help show you how to actually make that happen. "Brand Power" is a place for dynamic ideas, but grounded in the solid discipline of value investing. Not every brand I talk about here is worth investing in, but all of them are worth talking about.
My attention will be primarily focused on the world's most popular brands, especially when there are opportunities to buy them at great prices. When I'm not talking about the leader in the marketplace, I'll use the struggles of their competition as context to help you understand why the leader became great.
Brand Power is at the heart of durable competitive advantages. Value is it's brain. Welcome to a smarter tier of investment analysis. Charts are so yesterday; understanding the value of the brands that have a consumer monopoly over your buying choices, that's where to put your investment dollars.
