(I originally wrote this with the intention to get it published on Seeking Alpha before today's market activity, but was delayed due to system issues. The chart at the bottom is a little bit outdated at the moment due to the price already reaching $27. The remainder about the live alerts is still very relevant, and the stock will still be going much higher.) Are you onboard for the Santa Rally yet? Hi! If this is your first time reading one of my articles, welcome aboard. My name is Matthew Waterman, and I am a professional stock market blogger/analyst, contributor here at WhoTrades and at Seeking Alpha as well. Today I am here to tell you about something going on that I think is pretty meaningful, but that you're probably not going to see anywhere else in the news about the Mattel Corporation (MAT). I have been talking about this company in an overwhelmingly bullish style for about a year now. During that time I have seen a great deal of positive and negative feedback concerning my posts. Not everything I've written about has been able to use a strong "fundamentals" argument, and I have a few unique ways of obtaining information. I haven't shared all of those techniques yet, but I expect to be working on some articles shortly that you will find very educational. Ok, so this inside information that I promised. Over the time that I've been writing, I had a lot of people tell me that they were bullish on Hasbro at the time. While I initially did see a steep decline for most of the year on my Mattel shares; from about October on, Mattel has gone up over 30%, while demand for Hasbro has tapered off, and started to diverge. There appears to be a reversal of sentiment occurring now, with the chart patterns mirroring each other: Ok, I'll get to the point now. It's not the Mattel corporation specifically that I am an "insider" with. It's Seeking Alpha. I receive useful data that the market isn't interested in. The inside information is about who is reading my articles through the sites I publish on. If you are familiar with the current financial situation at Mattel and abreast of the news, then you might have read that there are a HUGE number of shares that are being sold short. Somewhere in the neighborhood of 20 million of them at one point. When people come and read my articles, I get an accounting of how many of them read these articles, and on what platform. For example, I know if you read them on a desktop PC or on a mobile phone. I also know how many people get live alerts and emails when I publish these articles. On Mattel, that number is fairly small. There are only about 1,000 people who get live alerts on the site when a new article comes out. Not just my articles about Mattel, but everyone's. The bullish, the bearish, breaking news bulletins, etc. In addition to our live alerts, Seeking Alpha also includes mention of my articles in various versions of their daily emails that go out to members in general. It works out to be a reach exceeding no less than 500,000 people every time. There are statistics at the bottom of the articles that will tell you precisely how many. Ok, so here's why the 1,000 live alerts is important. That number has remained almost unchanged throughout this entire year, and that's what is notable. The number of my personal followers has increased, but not the number of people receiving real time Mattel alerts on the site as a whole. Mattel is not a tiny company by any means, it just isn't heavily subscribed to. To put this in perspective, Microsoft (MSFT) has something like 30,000 live followers there who get emails every time a new article is published. What this means to a potential investor here; the actionable part of this information, is that the traders who come to Seeking Alpha, and logically by association other websites I'm sure; are not reading Mattel stock news and opinions for the most part. If they were, as the price action started to trend in one direction or another, we would see more people signing up for those live alerts. Looking at my profile, I believe this is the 12th article I've put out this year that was focused on Mattel. The number of pageviews on each article haven't fluctuated very much during that time either. I don't have statistics on other websites, but I know that we are one of the largest news and opinion sites out there today. Why you should go buy Mattel shares ASAP. This is starting to get sort of long winded now, but what I mentioned a little bit ago about all those shares out short, and believing that I do that the company is following through with it's turnaround means that there will eventually be a massive, and I am talking massive short squeeze. The daily trade volume on Mattel averages 5 million shares right now, and that is already around a million more than they were averaging last month. Mattel shares traded hands over 10 million times on Friday, December 11th, but I still only saw about a thousand pageviews come in. That is a big, big, information gap that either someone else is filling, or in my best guess, is just not getting checked on. But sooner or later, it will be, and the volume is going to increase dramatically as millions of day traders suddenly trip their stop-loss alarms and orders to cover come in. Most traders set those alarms around 15-20%. Let's say you've been at this a while, and if you were a trader who went short after the big drop in mid-February of 2014, then check this out: If you're a charts person, and you are short, you should be seeing an immediate cause for alarm right now. The stock hit it's first meaningful bottom at $22.50 on approximately March 27th of this year. On April 17th, the stock had recovered $2.50/share to $25.00, triggering the first round of trailing stop loss orders to not lose more than 10% of the profits made. You can see that in the volume that day. Then, immediately after the first set of orders were filled, a much larger volume spike hit at $25.50. That was a "Short squeeze", or panic buying in order for short sellers to cover their positions. Because of the sudden rush of orders, the price starts climbing faster than traders can get their hands on shares to cover. 28 million shares traded that day. The resulting sales volume carried the stock price all the way up to $30 before it started it's decline back down again. The squeeze took about 10 million shares short off the table. Traders who couldn't get their buy orders in because of the squeeze that day are the remainder of those outstanding short orders. We bottomed again on October 2nd, just below $20/share. The shorts who stayed in the game were looking at a $17.50 profit at that point. They're staying short because the break below previous "resistance" at $22.50 is a bearish indicator to them. They are brave, and they are convinced that they have won. But the weakness of the short seller is twofold: They want to keep their gains, and if things get too crazy, they don't want to suffer what could turn into an infinite loss if they can't cover the next time around. The next round of trailing stops will hit right around $27.00/share. That is the point where shorts will have given back 20% of their gain. The smarter traders see this coming and are probably adjusting their stops to get out slightly earlier. Unfortunately, they won't be able to. That's what happens when 10 million people play a game of musical chairs at the same time. I expect this round of covering to take the stock price to an area around $32.00/share solely based on the technical activity from covering. This is where the market behavior will change. At $32.00/share, barring any other major catastrophes or Fed activity, the market will switch into full bullish mode. Shorts will have covered and will have freaked out trying to figure out what happened. That is the day that I expect to see a lot more pageviews than normal, and from there we will see buying up until earnings. Thanks for being my followers up to this point, this is my reward to you for doing your due diligence. Good luck, longs.